Academic commentary on law, business, economics and more

April 21, 2009

Some Reading

posted by Josh Wright at 3:17 pm

1 Comment »

  1. I understand virtually none of the marketing-business gobbledegook* in the PR in Luke’s post. Nonetheless, I am curious why it has taken Pepsi (and Coke) 100 years to realize that vertical integration with bottlers might make sense. What has changed about the industry recently? Anything other than the respective financial strength of the product companies and the bottlers?

    *Cf. Yahoo Serious Film Festival

    Comment by antitrust guy — April 23, 2009 @ 1:02 pm


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